The big business books by big well known authors are useless for the first time startup, new entrepreneur or solo business owner trying to grow his business. The books about business focus on leadership, which is simply not an issue when a person starts their own company from scratch, or on themes that are relevant to larger enterprises. The popular business culture in America has myths that tend to sideline small business owners, and startups alike. If you want to succeed, you can’t buy into the myth that you can do what you love and make money at it. This preaches easily, sells well and is a go-to theme for the already-successful entrepreneur. This is a book of hard truths that will help small business owners and those who want to be small business owners.
